Senior Market Manager – Consumer Base Management, Postpaid Migrations Strategy

Overview

• Own the Migrations portfolio end-to-end, partnering with diverse cross-functional teams and stakeholders to drive program awareness.
• Develop short- to long-term program strategy and roadmap to successfully entice customers to migrate from Koodo to TELUS.
• Own pricing decisions, rate suite structure and campaign strategy to drive growth, accretive value and retention outcomes.
• Analyze performance data to synthesize compelling narratives on strategic direction and evaluate the impact of tactical initiatives.
• Identify new growth opportunities and craft robust business cases.
• Proactively test new messaging, segmentation, and offers.
• Build strong presentations to showcase recommendations and secure buy-in at all levels of the organization.
• Provide guidance and coaching to a Marketing Specialist.

Requirements

• 5+ years experience in Marketing, Product Management,...