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Senior Manager, Retention Marketing

Aplin

winnipeg, mb, Canada Full-time June 08, 2026

Found Description

We are looking for a

Senior Manager, Retention Marketing

to lead retention strategy and performance across the customer lifecycle.

This role manages a team responsible for lifecycle email, organic social, direct mail, reviews, and brand reputation. You will set direction, prioritize work, and improve performance across channels, while ensuring efforts are aligned to business goals.

You will also work closely with the various marketing channels, Product, Data Analytics, and other teams to improve customer experience and retention outcomes, and serve as the primary retention marketing lead in communication with the CMO. This is a full-time remote position.

Key Responsibilities

Own retention performance across the customer lifecycle, including engagement, renewal, and win-back

Manage and develop channel owners across email, social, direct mail, and reputation

Set priorities and ensure work is aligned to business impac...

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