Senior Manager, Product Marketing at Wave (Toronto)

Shape product marketing strategies at Wave as a Senior Manager, focusing on small business empowerment. Motivate a skilled team while owning strategic go-to-market initiatives across a wide product portfolio. This role calls for an experienced player‑coach to lead Product Marketing Managers and drive impactful go-to-market strategies. Your insights will guide product positioning and messaging, critical for ensuring product adoption and customer engagement. Collaborate closely with product and growth teams to craft data-driven activation milestones. Lead product marketing initiatives at Wave to create meaningful impacts for small businesses. Key Responsibilities

Mentor and manage Product Marketing Managers across product lines Define and drive product marketing strategy and priorities Create standards for effective messaging and positioning Analyze success metrics to drive product marketing improvements Work on campaigns focused on customer value and conversion Requirements