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Senior Manager of Demand Generation

Lyft

toronto, on, Canada Full-time June 11, 2026

Found Description

Requirements

  • 7+ years of B2B marketing experience with at least 2 years leading or closely coordinating a demand generation function
  • Demonstrated track record of executing demand gen programs that produced measurable pipeline and revenue impact
  • Experience marketing to enterprise and/or mid-market accounts, with solid familiarity with enterprise sales cycles
  • Deep fluency in ABM strategy and execution (platforms like Demandbase, 6sense, or Rollworks)
  • Hands-on experience with marketing automation platforms (HubSpot)
  • Strong command of marketing analytics — attribution, pipeline reporting, CAC, LTV, and funnel metrics
  • Proven ability to partner closely with Sales, BDR, and Revenue Operations teams
  • Some experience managing direct reports or leading cross-functional project teams; strong coaching instincts
  • (Desirable) Experience in marketplace, SaaS, or transportation/mobility business models
  • (...

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