Senior Manager, Marketing, Strategy and Business Intelligence

Senior Manager, Marketing, Strategy and Business Intelligence

About the Job

• We are seeking a Senior Manager to join the Marketing, Strategy and Business Intelligence team , responsible for driving full-funnel marketing strategy and execution in the Singapore market.
• This role will lead the planning and execution of integrated campaigns across paid, owned, and earned channels, including media, KOL, social, and CRM to drive user acquisition, engagement, retention, and subscription growth.
• This role will also lead Viu's PR and communications function for the Singapore market—including management of the PR agency, the development of story angles and media pitches.

Main Responsibilities

Integrated Marketing & Campaign Strategy

• Lead the development and execution of full-funnel marketing strategies across paid, owned, and earned channels to drive awareness, acquisition, engagem...