Senior Manager for SEM & SEO at PC Financial

Enhance digital marketing strategies as the Senior Manager for SEM and SEO at PC Financial. This leadership role emphasizes performance optimization through data-driven search campaigns.
Situated in Toronto, Ontario, you will lead a team dedicated to improving the acquisition of credit and banking products. Emphasizing collaboration, you will drive the execution of advanced SEM strategies while integrating organic visibility initiatives. Your role will be crucial in reporting and analyzing performance metrics to stakeholders.
Key Responsibilities:
• Lead SEM and Paid AI strategy development and execution
• Create customer-centric Paid Search plans
• Collaborate with marketing on SEO and content strategies
• Define and report on essential SEM KPIs
• Explore new tactics in Generative and Answer Engine Optimization
Requirements:
• 7+ years in SEM & SEO with leadership experience required
• Strong background in Financial Services preferred
• Proven skills w...