Found Description
Overview
The scope of the role is to own end-to-end measurement and analytics for eCommerce/ RMN Paid Media, translating business goals into investment strategy and optimization actions. The role spans forecasting/budgeting analysis, performance measurement (in-flight and post-campaign reporting, iROAS and incrementality evaluation), and data stewardship such as data collection, QA/validation, and inputs into MMM models(/ROI Engine).
This role partners closely with eCommerce Performance Marketing, Merchandising, and Sales within the GCC, and with market eCommerce Marketing and Key Account Management teams, to deliver quarterly deep dives and clear recommendations that optimize media strategy and A&M investment to drive PepsiCo growth.
This role also leads the development and ongoing maintenance of the Retail Media eCommerce sufficiency modelling framework to assess budget sufficiency and investment thresholds, and delivers ad hoc analyses to ...
The scope of the role is to own end-to-end measurement and analytics for eCommerce/ RMN Paid Media, translating business goals into investment strategy and optimization actions. The role spans forecasting/budgeting analysis, performance measurement (in-flight and post-campaign reporting, iROAS and incrementality evaluation), and data stewardship such as data collection, QA/validation, and inputs into MMM models(/ROI Engine).
This role partners closely with eCommerce Performance Marketing, Merchandising, and Sales within the GCC, and with market eCommerce Marketing and Key Account Management teams, to deliver quarterly deep dives and clear recommendations that optimize media strategy and A&M investment to drive PepsiCo growth.
This role also leads the development and ongoing maintenance of the Retail Media eCommerce sufficiency modelling framework to assess budget sufficiency and investment thresholds, and delivers ad hoc analyses to ...
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