Senior Manager, Digital Shop & Buy

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description

Senior Manager, Digital Shop & Buy

Key Accountabilities

Digital Sales Strategy and Roadmap

• Define and lead the digital sales strategy and roadmap, ensuring priorities are aligned to enterprise objectives, customer needs, growth goals, and measurable business value.
• Lead channel prioritization by assessing opportunities, trade‑offs, risks, effort, financial impact, and expected benefits in partnership with Technology and Business Architecture.
• Develop business cases, strategi...