Senior Manager, Digital Marketing & Web Experience

Senior Manager, Digital Marketing & Web Experience - Direct Energy Canada

Essential Duties & Responsibilities

• Act as primary owner of the directenergy.ca website, ensuring performance, governance, and continuous improvement.
• Lead a team responsible for website content, email marketing, and digital content and communications to deliver customer‑centric experiences.
• Develop governance and operating processes across digital properties to ensure efficient execution and brand consistency.
• Drive and contribute to achievement of KPIs including conversion rates, enrollments, engagement, and customer experience metrics.
• Partner with Product, Digital, and IT teams to publish content and ensure brand alignment across platforms.
• Collaborate with Customer Experience teams to execute retention strategies and lifecycle communications.
• Lead development of the website roadmap aligning business goals, marketing pri...