Senior Manager, Content & Social, OCCM

This position is for Office of Corporate Communications and Marketing (OCCM).

• Regional Social Media Strategy and Execution
• Implement social media strategies tailored to regional markets, with a primary focus on China, while supporting other markets in the region such as Southeast Asia and South Asia.
• Manage social media accounts on regional platforms, including WeChat, Weibo, Xiaohongshu (Little Red Book), Douyin, LINE, and TikTok, ensuring content relevance and consistency.
• Provide insights into regional audience behaviours and platform trends to inform strategic planning by the Social Lead.
• Content Creation and Campaign Execution
• Develop and localise engaging content (written, visual, and video) for diverse regional audiences, ensuring cultural relevance and alignment with the university's messaging.
• Execute both organic and paid campaigns across regional platforms, optimising perfor...