Senior Manager Consumer Analytics (Monterrey)

British American Tobacco Mexico offers an exciting opportunity for a Senior Manager Loyalty Analytics in Monterrey.

The Senior Manager Loyalty Analytics is responsible for providing the company with continuous, objective, relevant information, analysis and advice. This enables the development of brand and marketing strategies focused on consumer behavior related to data analysis and analytics, digital loyalty rewards programs, and B2B pipeline projects.

Key Responsibilities:

• Provide leadership on the consolidation and analysis of data to deliver solutions, insights and recommendations for Loyalty ID data from Retail Scan Databases as well as B2C and D2C data related to consumer behavior, engagement, and personalized promotions.
• Develop analytical approaches to answer business questions, lead end‑user reports with quality information and caveats, and collaborate with cross‑functional teams to translate business objectives into data analysis requi...