Senior Manager Consumer Analytics (Monterrey)

British American Tobacco Mexico offers an exciting opportunity for a Senior Manager Consumer Analytics in Monterrey.

The Senior Manager Loyalty Analytics is responsible for providing the company with continuous, objective, relevant information, analysis, and advice that allows the company to build an in-depth consumer understanding, enabling the development of brand and marketing strategies with a focus on consumer behavior related to data analysis & analytics, aim to digital, loyalty rewards programs and B2B pipeline projects.

The role is accountable for analyzing purchase information tied to consumers signed up for retailer’s loyalty programs in order to supervise individual or aggregated purchase behavior over time. This includes crafting effective strategies to collect data, analyze information, supervise key behavior metrics, and implement analytics solutions for the products or services.

While developing a team of highly engaged analysts, the Senio...