Senior Manager, Beyond Banking (Toronto)

The Senior Manager, Beyond Banking is responsible for identifying, developing, and managing strategic partnerships that extend the bank’s value proposition beyond traditional financial services for existing customers. This role focuses on delivering differentiated lifestyle perks that deepen customer engagement, drive retention, and enhance overall customer value. Key Accountabilities

Partnership Strategy & Development

Define and execute a Beyond Banking partnership strategy aligned to the bank’s broader value proposition and customer segments Identify, evaluate, and prioritize partnership opportunities that deliver meaningful lifestyle benefits to existing customers Build business cases, including customer impact, revenue potential, and strategic fit Negotiate commercial terms and establish partnership frameworks with external vendors and ecosystem partners

Ecosystem & Experience Design

Design integrated customer experiences that embed partner benef...