Found Description
Position Summary
Oversee the strategy for the Analytics department and activities to help drive and support casino marketing revenue goals. Functions as primary person to generate business and customer insights and lead performance results and recommendations.
Duties And Responsibilities
- Lead the analysis of casino events, promotions, offers, and programs by delivering actionable insights and strategic recommendations that improve business performance and customer engagement.
- Partner with business leaders to identify opportunities, define analytical requirements, measure outcomes, and support data-driven marketing decisions.
- Define and execute the Marketing Analytics strategic roadmap, ensuring alignment with organizational goals and commercial priorities.
- Develop advanced customer segmentation, behavioral models, and lifecycle analytics to improve customer understanding, personalization, and profitability.