Found Description
About Covers And Legend
Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture. We are part of Legend, building next-level player experiences for sports fans across the world.
The Role
Senior Lifecycle Marketing Manager to lead the next chapter of CRM across our portfolio of sports brands. Reporting to the Head of Marketing, you’ll own the lifecycle marketing strategy, define the roadmap, and shape how millions of sports fans engage with our brands throughout their customer journey: across email, push, SMS, and in-app messaging. This role involves owning lifecycle marketing across a portfolio of brands at different CRM maturity levels, working with Product, Marketing, Content, Data, and Engineering to create highly personalized customer journeys that drive acquisition, engagement, retention and long-term loyalty. You’ll in...