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Senior Growth Marketing Manager, Reverse Mortgage

Equitable Bank

Toronto, Ontario, Canada Full Time July 09, 2026

Found Description

The Core Responsibilities!

  • Work with marketing, sales, and credit leadership to define the overall growth marketing strategy with an emphasis on both paid and non-paid channels, partnerships and referral strategies. 

  • Operate with a growth experimentation mindset grounded in data to identify opportunities to improve key conversion funnel metrics (e.g., site traffic, lead conversion, application volume) through a range of strategies and implement tactics 

  • Lead website design and development resources to identify, build, and launch improvements to websites and landing pages and calculators, driving improved conversion, developing a deep understanding of our target consumer and their path to purchase.

  • Strategize, design and establish lead nurture campaigns, leveraging both online and offline tactics i.e. CRM, direct mail.

  • Through ongoing testing and experimentation, identify areas of opportunity and implement improve...
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