Found Description
About the role
You are the person at Fasset who decides whether a growth number is true, what it means, and what to do about it, across every surface growth touches. AI does the analysis. You do the judgment. When leadership moves money, enters a market, or publishes a claim, the number underneath it carries your name.
The surface you own
- Attribution, or: where growth actually comes from. UTM discipline enforced across every campaign, link, and partner (one taxonomy, no exceptions, because attribution built on inconsistent tagging is fiction with charts). Beyond tagging: you own the honesty layer of attribution itself. Last-click flatters retargeting; platform-reported conversions flatter the platform. You run the incrementality checks (holdouts, geo tests, spend-pause reads) that tell us what a channel actually causes versus what it claims credit for, and channel budgets move on your read.
- Social and content, measured like a channel, n...