Senior Executive, Public Relations

Key Responsibilities

• Build and foster relationships with journalists, editors, influencers, and relevant government or community stakeholders. Secure positive media coverage and ensure accurate portrayal of our brand values and initiatives.
• Collaborate with the PR agency and consultant to develop tailored communication strategies aligned with brand goals. Create compelling content for press releases, advertorials, pitches, and other materials that resonate with our audience.
• Write, edit, and proofread internal and external communications such as press releases, speeches, newsletters, award submissions, and other documents.

Event Coordination & Activations

• Plan and support PR‑driven events such as media launches, press conferences, and media engagement activities.
• Assist in crafting and executing crisis communications and managing issues that may impact public perception.
• Track PR campaign perf...