Senior Director, Brand Strategy (Toronto)

About the Role

As a Senior Director, Brand Strategist, you will be a key driver to the brand strategy of your account. You’ll develop a keen understanding of your client’s business requirements and generate insights that create the foundation for brand strategy. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to facilitate strategic recommendations that lead to significant brand results.

What you’ll do

• Oversee synthesis of market, competitor, and audience intelligence into compelling implications & narratives that drive decision‑making.
• Proactively anticipate market shifts, competitive dynamics, and customer behaviour changes to evolve brand strategy accordingly.
• Champion the voice of the customer, consolidating market research and insights to ensure the brand strategy reflects unmet needs and motivations.
• Inform and aid in the develop...