Senior Digital Media Analyst at Electronic Arts

Drive insights in your career as a Senior Digital Media Analyst at Electronic Arts. Focus on optimizing paid media campaigns for acclaimed titles like The SIMS and Skate with data-rich strategies.
In this critical role, you'll analyze campaign performance, develop strategic media measurement frameworks, and provide impactful insights to enhance marketing initiatives. Your collaboration with various teams will ensure the integration of data insights and improve how campaign effectiveness is measured.
Key Responsibilities:
• Analyze media campaign performance and deliver insights
• Develop measurement frameworks aligned with planning goals
• Design strategic learning agendas and test frameworks
• Collaborate with media planning and analytics teams
• Champion improvements in measurement effectiveness
Requirements:
• 3+ years of digital marketing experience required
• Familiarity with marketing mix modeling approaches
• Expertise in Excel and PowerPoint pre...