Found Description
Drive eCommerce growth for the Glad brand as a Senior Digital Marketing Manager at Clorox. Lead strategic media planning and execution, optimizing digital transformation and campaign performance across various platforms.
In this senior role, you will focus on developing integrated media strategies and eCommerce initiatives for Clorox's Glad business. You will leverage your expertise in digital media planning, performance measurement, and cross-functional collaboration to elevate brand visibility and drive sales. Your leadership will be vital in shaping innovative demand creation methods aligned with financial objectives.
Key Responsibilities:
• Define channel-specific assortment strategies and product launches
• Optimize digital shelf management and content across retailers
• Lead planning and execution of retail and national media
• Collaborate with internal teams and key retail partners
• Analyze performance data to identify gro...
In this senior role, you will focus on developing integrated media strategies and eCommerce initiatives for Clorox's Glad business. You will leverage your expertise in digital media planning, performance measurement, and cross-functional collaboration to elevate brand visibility and drive sales. Your leadership will be vital in shaping innovative demand creation methods aligned with financial objectives.
Key Responsibilities:
• Define channel-specific assortment strategies and product launches
• Optimize digital shelf management and content across retailers
• Lead planning and execution of retail and national media
• Collaborate with internal teams and key retail partners
• Analyze performance data to identify gro...
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