Senior Demand Generation Manager (Toronto)

Relay is a digital banking platform that empowers self‑made business owners with visibility and clarity around their money. As the Sr. Demand Generation Manager, you will shape how we reach, engage, and convert accounting and bookkeeping partners, driving awareness, engagement, and qualified demand for the partner channel. What You’ll Be Doing

Own full‑funnel strategy, channel mix, nurtures, and conversion for our partner channel acquisition strategy, delivering highly resonant programming to a specific, high‑value audience within the accounting and bookkeeping segment. Work cross‑functionally to plan, launch, and optimize lead acquisition campaigns across email, events, webinars, paid social, and ABM activations. Build a deep understanding of the Relay product and connect your demand generation strategy to the product vision and ideal customer profile. Partner with Sales and RevOps to build a lead handoff process that works, continuously refining it based on conversion data a...