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Senior Demand Gen Role in Fintech

Relayfi

toronto, on, Canada Full-time June 11, 2026

Found Description

Take charge as Relay's Senior Demand Generation Manager, driving B2B success in fintech. Create targeted strategies to attract and convert partners with precision.

You will be instrumental in shaping Relay's demand generation efforts aimed at accounting and bookkeeping segments. This high-level position requires expertise in creating and executing effective full-funnel campaigns that resonate with your target audience. Expect to collaborate closely with teams across Sales, RevOps, and Events to ensure a seamless marketing approach.

Key Responsibilities: • Design and execute multi-channel demand generation campaigns • Analyze conversion data to refine strategies • Develop playbooks targeting accountant audiences • Coordinate with Events team for program awareness • Monitor funnel performance and report on successes

Requirements: • 5+ years in demand generation, B2B focus • Effective collaboration with sales and operations • Data-driven mindset for strategy dev...

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