Senior Data Analyst, Lifecycle Marketing

In this position, you will be instrumental in helping Zendesk achieve its pipeline and revenue goals by collaborating with senior marketing leadership to identify strategic growth opportunities and enhance operational efficiency.
You will utilize data to assess customer lifetime value (CLV) and provide insights that aid leadership in managing the business effectively, with a strong emphasis on maximizing ROIÂ Additionally, you will facilitate critical planning processes, including the development of growth strategies and the establishment of metric targets, in collaboration with cross-functional stakeholders.
Your role will involve measuring and optimizing marketing campaign performance at both individual and aggregate levels to ensure alignment with our overall business objectives.
**Key Responsibilities**:
- Analyze and evaluate the effectiveness of ABM campaigns and initiatives, providing insights into their impact on customer retention and lifetime value.
- W...