Senior Data Analyst, DTC (Consumer & Ecommerce Analytics)

Job Location: Mexico City, Mexico.

Position: Senior Data Analyst – Global Data, Analytics & AI team.

• Own key analytics workstreams end‑to‑end—from business question and metric definition through certified dashboard adoption—partnering with stakeholders across the global organization.
• Define, certify, and govern metrics in the semantic layer and ARC, ensuring a single, consistent source of truth across e‑commerce, consumer, and loyalty reporting.
• Build and maintain production‑grade dashboards and data products (Looker, Looker Studio, Tableau, or similar) that drive self‑service and reduce ad‑hoc reporting load.
• Write complex, performant SQL against large datasets in BigQuery; build and maintain transformation pipelines (dbt) feeding the analytics layer.
• Act as the primary analytics point of contact for assigned business stakeholders—translating ambiguous business problems into clear analyses and communicat...