Senior Data Analyst - B2C E-commerce & Subscription Analytics

We are looking for a highly analytical and business-oriented Data Analyst to drive insights and growth across our B2C web and mobile platforms. You will work closely with Product, Marketing, Growth, CRM, Engineering, and Leadership teams to optimize customer acquisition, engagement, conversion, retention, and subscription revenue.

The ideal candidate has strong experience in e-commerce analytics, subscription business models, mobile app analytics, and experimentation frameworks, with the ability to translate complex data into actionable business recommendations.

Key Responsibilities

Product & Customer Analytics

• Analyze customer behavior across web and mobile applications to identify growth opportunities and friction points.
• Build and maintain dashboards tracking KPIs such as:
  • Conversion rate
  • CAC / ROAS
  • LTV
  • Retention & churn
  • ARPU / MRR / ARR
  • Funnel performance
  • S...