Senior CRM Manager (Hybrid)

Overview

You will play a central role in delivering seamless, relevant, and high-impact communications across multiple platforms. Working at the intersection of strategy and operations, you will turn business objectives into actionable, measurable marketing activity.

Responsibilities

• End-to-End Customer Journeys: Design, build and continuously enhance lifecycle journeys across email, mobile, app and web channels.
• Platform & Programme Enablement: Lead the onboarding and integration of new and existing customer programmes into digital platforms, ensuring alignment across systems, messaging, and data flows.
• Campaign Execution: Deliver targeted, multi-channel campaigns, balancing business-as-usual activity with strategic projects.
• Collaboration Across Teams: Work closely with product, engineering, data and commercial teams to ensure smooth delivery and alignment of marketing initiatives.
• Testing & Continuous Improvemen...