Found Description
WHO WE ARE
At Macadam, we’ve built an app that rewards people for walking. With over 15 million users worldwide, we help individuals turn daily steps into positive habits that improve both health and wellbeing.
Our product sits at the intersection of gamification, lifestyle, and wellbeing, and our distinctive visual universe is a core element of our identity: colorful, playful, character-driven, and deeply rooted in mobile gaming aesthetics.
THE ROLE
As our CRM Manager at Macadam, you will be instrumental in fueling the growth and engagement of our vibrant community of over 15 million users. This pivotal role is at the intersection of marketing, product, and data, where you'll define and execute a dynamic CRM strategy focused on retaining, engaging, and monetizing our user base. Leveraging your expertise in mobile gaming and LiveOps, you'll craft compelling in-app experiences, orchestrate personalized campaigns...