Found Description
The Role
You'll own creative strategy across our full client portfolio — eCommerce, lead generation, and software. That means owning the brief, owning the backlog, owning the UGC creator pipeline, and owning what happens when a creative stops working. You're the person who knows what to test next before anyone asks, and why. This is not a brand strategy role. It's not a creative director role. It's a performance creative role; every concept you develop has a CPA target behind it, and you're responsible for helping hit it.
What You'll Own
Brief Writing and Concept Development: Own the end-to-end briefing process for all creative entering production — static, short-form video, long-form direct response, display, and YouTube. Maintain a rolling backlog with 4+ weeks of net-new concepts brief-ready at all times. Hit monthly throughput targets across the full vertical portfolio. Balance net-new...
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