Found Description
About the Role
Critical Mass is looking for a Senior Creative Strategist to join our ArtBot team. ArtBot is Omnicom’s next‑generation intelligent content orchestration, decisioning and optimization solution that delivers scalable dynamic creative optimization (DCO) across a premier global client roster.
Responsibilities
- Define and drive the strategic direction of Artbot campaigns, ensuring alignment with client objectives and business goals.
- Lead the development of best‑in‑class digital media strategies, incorporating data‑driven insights, creativity, and innovation.
- Serve as a trusted advisor to senior stakeholders, including internal teams, clients, and agency partners, fostering seamless communication.
- Oversee the conception, execution and performance analysis of DCO campaigns, guiding the integration of personalization tactics and signal‑based creative decisions.
- Develop measurement frameworks to assess DCO eff...