About the Role
Idea Generation and Campaign Concepting
Develop original campaign ideas, brand concepts, social platform thinking, and program promotional ideas aligned to strategic objectivesLead the origination of campaign platforms, big ideas, and thematic or narrative territories for high-profile ABC initiatives and programsTranslate briefs, strategy, and audience insights into compelling creative concepts and executional systems across multiple channelsProduce creative territories, hooks, headlines, scripts, content formats, and platform-first storytelling ideasChampion an innovative mindset, leveraging emerging formats and technologies to enhance creative quality Writing and Creative Craft
Write clear and compelling copy for brand, integrated, film, digital, radio, experiential, and social environmentsDevelop tone of voice, messaging frameworks, value propo...