Senior Brand Manager - TFT

Riot Games

Shanghai, Shanghai, China Full-time June 28, 2026

Found Description

Responsibilities:

Lead the development of localized brand strategies by providing input and coordinating with Riot and Tencent stakeholders

Help review Tencent campaign plans and creative work, ensuring alignment with brand guidelines and Riot’s values

Assist in the documentation and communication of brand narratives and publishing plans for internal and external stakeholders

Serve as a point of contact for Tencent’s publishing and marketing teams, offering feedback and support during campaign planning and execution

Coordinate with Riot global teams (product, creative, publishing) to communicate China-specific priorities and requests

Support the preparation of strategic updates and campaign evaluations based on Tencent and market feedback

Gather and share insights on the Chinese TFT player communities, including preferences, cultural context, and engagement trends

Collaborate with ins...

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