Senior B2B Demand Generation Manager

Elevate Lyft’s B2B marketing as a Senior Demand Generation Manager. This hybrid position focuses on executing high-impact strategies across multiple segments.
You'll take charge of designing and optimizing comprehensive demand generation initiatives, steering engagement from initial awareness to sustained customer relationships. By collaborating closely with Sales, Product, and Customer Success, you will ensure that every marketing program is aligned with the company’s objectives and drives measurable pipelining. Your leadership in this role cultivates a data-driven environment poised for continual growth.
Key Responsibilities:
• Lead lifecycle engagement strategies for peak performance
• Build scalable multi-channel engagement programs
• Manage cross-functional collaborations for campaign success
• Drive retention and expansion marketing initiatives
• Optimize funnel performance with A/B testing
Requirements:
• 7+ years in B2B marketing roles
• Experience...