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Senior Associate Brand Manager - Growth & Innovation

Sazerac

United States, Georgia, United States Full-time February 16, 2026

Found Description

Job Description

/Responsibilities

Responsible for supporting new-to-world categories and brands through:

  • Whitespace identification

  • Brand creation

  • Execution of brand strategies

  • Activation plans and budgets

  • New Brand Development (NBD) initiatives and related projects

  • This role partners closely with internal Sazerac teams, including category brand, operations, procurement, analytics & business intelligence, e-commerce, and product development. You will support both new brand launches and innovation pipelines for existing brands to drive top- and bottom-line financial growth.

    Responsibilities

  • Strategic & Marketing Plan Execution

    Support execution of strategic plans, annual marketing plans, activations, and budgets for assigned new-to-world categories/brands

    Work to meet defined sales and profit objectives

  • Cross-Fu...

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