Senior Assistant Brand Manager

Senior Assistant Brand Manager
Location: Karachi, Sindh (PK)
Position Summary
The overall purpose of the job is to implement marketing activity of assigned brands that aligns with marketing plan and brand strategy, working closely with cross functions, media and brand agency to ensure activities are successfully implemented to drive brand growth. This role requires close cooperation & collaboration with the sales team.
Job Responsibilities
Working closely with media and brand agency to ensure advertising, promotion, BTL and Digital activities are implemented successfully to drive brand growth.
Analyzing potential markets, competitor positioning, and customer buying patterns to project demand/profitability for potential products, key product features/requirements, favorable timing for product launch, promotions, etc.
Custodian for frontline experiential marketing on ATL + BTL brand plans
Partnering with cross functional teams to ensure that customer needs for eac...