Senior Analyst, Search

Main responsibilities

• Execute and manage paid search campaigns across Google Ads, SA360, and Microsoft Ads, ensuring accurate setup of budgets, targets, ad copy, and campaign parameters
• Monitor daily and monthly campaign pacing and budget delivery, both within platforms and using external tools — flagging issues and adjusting spend to stay on track
• Perform ongoing campaign optimizations including bid management, keyword refinement, audience adjustments, and Quality Score improvements
• Communicate regularly with strategy and media planning teams to align on KPIs, share performance updates, and translate activation data into actionable insights
• Coordinate with media planning on budget tracking and reconciliation, maintaining accurate records in planning tools
• Support the development of mid- and post-campaign performance reports with clear takeaways and optimization recommendations
• Develop digital media strat...