Senior Analyst Role at MRM Worldwide (Toronto)

Senior Analyst – MRM Worldwide

Drive data-driven decisions as a Senior Analyst at MRM Worldwide. This role focuses on site performance analysis, leveraging advanced tools to optimize client campaigns. As a Senior Analyst, you'll support the Associate Director in analyzing site traffic from various sources, including paid and earned media. You'll create impactful reporting and insights to guide client decisions, working with cross-functional teams to automate processes and identify future marketing opportunities. Key Responsibilities

Analyze site performance and recommend optimization strategies Create advanced visualizations to address client needs Collaborate on cross-channel campaign performance analysis Leverage Adobe Analytics for performance assessments Lead client discussions on performance and strategy Requirements

3+ years of site analysis experience Proficient in Adobe Analytics and related tools Solid data visualization skills with Power BI preferre...