Senior Analyst, Performance Digital Marketing (Ciudad Apodaca)

We are looking for a highly skilled and detail-oriented Sr. Analyst – Performance to join our team. This role will focus on driving measurable growth and ensuring the success of our digital marketing campaigns. The candidate will leverage advanced analytics, data-driven insights, and innovative strategies to optimize performance across multiple channels.

• Design and implement B2C lower funnel strategy to increase conversions and improve retention in different media.
• Develop, implement, and optimize performance marketing strategies across platforms such as Google Ads, Meta, and others.
• Integrate e-commerce campaigns as part of an omnichannel complementary strategy.
• Conduct performance analysis and reporting.
• Collaborate with cross-functional teams, including Data, Content, and Design, to align strategies and achieve business objectives.
• Manage platform partnerships and negotiate terms to m...