Senior Analyst in Marketing Science (Calgary)

Critical Mass is seeking a Senior Analyst in Marketing Science to co‑lead advanced analytics and measurement strategies that optimize B2B media campaigns. Apply your data science expertise for impactful insights. In this role, you will partner with stakeholders in evaluating measurement frameworks and translating objectives into actionable KPIs. Your experience in analytics will allow you to build scalable solutions and contribute to ongoing campaign evaluations. You will oversee insights and creative recommendations that drive media performance. Key Responsibilities

Assess and recommend updates for measurement approaches Deliver regular insights and optimization recommendations Build statistical models to evaluate campaign effectiveness Maintain dashboards for performance tracking Consult on tagging and trafficking for consistency Requirements

B.S. degree in a relevant quantitative field 3-5 years leading analytics in B2B media Proficient in Python, R, and SQL Experi...