Senior Analyst for Paid Growth Campaigns

Become a pivotal part of Zen as a Senior Digital Marketing Analyst in Vancouver. In this hybrid role, you will optimize paid campaigns, focusing on driving high-quality leads for teachers.
You’ll be responsible for spearheading the paid lead generation engine, optimizing campaigns across various online platforms. This position requires a data-driven mindset, allowing you to extract insights and execute A/B tests to enhance conversion rates. Collaborating with sales and product teams, you'll ensure campaign effectiveness while providing updates to leadership, positioning yourself as a key influencer in marketing strategy.
Key Responsibilities:
• Lead and optimize paid lead generation initiatives
• Execute A/B testing to refine campaigns successfully
• Analyze campaign data to inform marketing strategies
• Collaborate with operational and sales teams
• Report campaign performance transparently to leadership
Requirements:
• Minimum 2–3 years of campaign manageme...