Segment Specialist – Fundraising

• Permanent full-time role
• Melbourne (flexible)
• Hybrid working – 2 days in office, 3 days from home

About Australian Red Cross

Australian Red Cross is part of the world’s largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.

How this role supports our work

Focusing on implementing fundraising activities across multiple channels for a specific supporter segment, this role spans the supporter decision process across ‘lifecycle’ stages encompassing reach, act, convert and engage. This position aims to implement activities that acquire, convert, retain, re-engage and inspire supporters for long term sustainable growth.

It is the role of a Segment Specialist is to act as a bridge between the broader market and supporter segments we want to target, ensuring that fundraising efforts are tailored and effective for each segm...