Found Description
Segment Manager – responsible for gathering industry insights, collaborating with Sales & Marketing to shape campaigns, analyzing competitive data, and leading sales enablement and go‑to‑market initiatives.
DUTIES AND RESPONSIBILITIES
- Market Insights
- Drive generation of market insights from user/buyer & seller perspectives through in-depth interviews, industry events, customer immersions, and research publications.
- Leverage insights to define segment customer needs and growth opportunities, recommending product offerings and go‑to‑market strategies.
- Analyze and synthesize insights for Sales and Marketing to formulate product marketing strategies.
- Analyze competitive information to derive actionable insights for marketing programs.
- Monitor industry and competitive environment to identify market and technology trends and key KPIs.
- Combine competitive data with internal and external customer information to deve...
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