Found Description
Search & Performance Lead Location: San Mateo, CA (hybrid; remote considered West Coast only)
This role serves on the Performance Media team, working alongside the Search Lead to shape PlayStation’s global performance media strategy across the portfolio.
Responsibilities
Manage the day‑to‑day relationship with the paid media agency to ensure high‑quality execution and delivery against business objectives.
Partner with internal teams to execute performance media initiatives, ensuring campaign details and creative are delivered on time.
Develop and optimize search strategies to improve campaign performance and drive measurable business outcomes.
Monitor campaign performance, identify optimization opportunities, and make data‑driven recommendations to achieve business goals and KPIs.
Apply and optimize automated bidding strategies, including tCPA and tROAS, to maximize campaign efficiency and performance.
Collaborate ...
This role serves on the Performance Media team, working alongside the Search Lead to shape PlayStation’s global performance media strategy across the portfolio.
Responsibilities
Manage the day‑to‑day relationship with the paid media agency to ensure high‑quality execution and delivery against business objectives.
Partner with internal teams to execute performance media initiatives, ensuring campaign details and creative are delivered on time.
Develop and optimize search strategies to improve campaign performance and drive measurable business outcomes.
Monitor campaign performance, identify optimization opportunities, and make data‑driven recommendations to achieve business goals and KPIs.
Apply and optimize automated bidding strategies, including tCPA and tROAS, to maximize campaign efficiency and performance.
Collaborate ...
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