Found Description
Search Engine Marketing Specialist, 12 Month Contract
Compensation: $9,000/month CAD
Location: Toronto
Level: Mid and Senior level
Contract Duration: 12 months
Who you are
- The ideal candidate will be instrumental in building and optimizing Google and Bing campaigns, managing new campaign types like PMax and Demand Gen, and driving revenue growth
- 4-5 years experience in managing and optimizing SEM campaigns on Google and Bing within a B2B setting. Must have familiarity with new campaign types like PMax and Demand Gen
- High level of expertise using Google Sheets / Excel
- Expertise in Conversion Rate Optimization (CRO) and A/B testing, including using tools like Optimizely or VWO
- Data Driven mindset with strong analytical skills with a focus on delivering clarity and high-level insights for campaign optimization
- Experience with first-party data connectivity a...
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