Search Engine Marketing Specialist

Company Description Insurance Direct was founded in 2009 and is a growing Insurance services Agency focused on delivering accessible, affordable coverage options to individuals and families. Team members are encouraged to contribute ideas that enhance both marketing performance and client experience, creating opportunities for professional growth.

Role Description The Search Engine Marketing Specialist is a full-time, remote based in Tampa, FL. This role is responsible for planning, executing, and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads to drive qualified traffic and leads. Daily activities include conducting keyword research, creating and refining ad copy, managing bids and budgets, and monitoring performance metrics. The specialist collaborates with marketing and sales teams to align campaigns with business goals, landing pages, and promotional strategies. The role also involves analyzing web analytics data, preparing performance rep...