Search Engine Marketing (SEM) Expert

Job Summary

We are seeking a highly skilled and results‑driven Search Engine Marketing (SEM) Expert to lead the planning, execution, optimization, and scaling of paid search campaigns across Google Ads and other search advertising platforms. The ideal candidate possesses extensive experience in search engine marketing, bid management, keyword strategy, conversion tracking, audience targeting, and performance optimization. The successful candidate will be responsible for driving qualified traffic, increasing conversions, maximizing return on ad spend (ROAS), and delivering sustainable business growth through data‑driven marketing strategies. Candidates with experience in Sports Betting, Sportsbook, Online Casino, PIGO, iGaming, FinTech, E-commerce, or High‑Volume Consumer Platforms are highly preferred.

Responsibilities

• Search Engine Marketing Strategy
  • Develop and implement comprehensive SEM strategies aligned with business goals....