Found Description
Job Summary
The PPC / Paid Search Analyst is responsible for implementing Pay Per Click media strategies for our clients. This person can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.
Key Functional Areas of Responsibility
- Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
- Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other pertinent campaign metrics.
- Provide creative copy suggestions and graphical ad templates.
- Communicate optimizations and recommendations based on client reporting for all major campaign metrics.
- Monitor campaign dashboards and key reporting tools and point out key areas of importance in accordance client goals.
- Cooperate with internal teams on campaign development, timelines, results, and optimizations.