Sales Director B2B (m/f/d)

Your responsibilities

We are looking for a senior commercial leader to own the B2B business for C-Pro in Belgium — and grow it. The commercial result is yours — revenue, costs, and everything in between. You report directly to the AlphaPet Group MD (B2B) and lead a team of 4 Sales Representatives and 1–2 Inbound Sales.

Commercial development

• Drive growth in independent pet retail — C-Pro's core channel — and expand key account relationships with Belgium's leading pet retail chains.
• Lead the Flanders market expansion — C-Pro is strong in Wallonia and underrepresented in Flanders. Building the Flemish customer base is a strategic priority and a measurable mandate for this role.
• Grow and develop the breeder network: 1,000+ active breeders are a strategic asset that needs dedicated attention and a clear growth plan.
• Set the customer strategy: who to prioritise, who to grow, who to deprioritise.
• Define the B2B channel strategy a...