Sales Development Representative

This is a bootstrapped, profitable SaaS company with offices across three countries and a globally distributed customer base. The platform serves professional training providers and has processed over $3B in course transactions across 70+ countries. Average customer retention is 4-5 years, and ARR is approximately CAD $11–12M. Winner of a national Technology Gold award in 2023.

The company is hiring its first Sales Development Representative in North America. Reporting directly to the Head of Sales, the SDR will build and execute the outbound engine for this market, converting targeted prospecting and inbound interest into qualified product demonstrations.

Core Mandate

• Own outbound prospecting via phone, email, and LinkedIn to generate qualified discovery calls and demonstrations
• Qualify and follow up on inbound leads before handoff to the sales team
• Research target accounts to inform relevant, personalized outreach