Roots Marketing Director Position

Lead brand storytelling and growth with Roots as a Marketing Director. Shape integrated, consumer-centric campaigns that elevate our American and global presence.
Roots, established in 1973, seeks a marketing leader with a proven track record. You will direct cross-functional teams, translating insights into compelling campaigns that resonate with consumers. This strategic role demands a focus on effective planning and execution to drive sustainable growth and enhance brand equity across North America.
Key Responsibilities:
• Develop a high-performing marketing team fostering growth
• Shape brand growth through multi-year planning initiatives
• Collaborate with the CMO on integrated marketing campaigns
• Translate insights into creative briefs that connect with consumers
• Drive omni-channel alignment for consistent customer journeys
Requirements:
• 10+ years in marketing for consumer brands
• Exceptional leadership and collaboration skills
• Proven exp...